Wie pakt de CoWoS-capaciteit? De race om AI-chips wordt heviger

Bybit · 7/15/2026

If you've been waiting for the right moment to join Bybit, "谁在抢CoWoS？" might be the signal you need.

The Evolution of Exchange Campaign Operations

Cryptocurrency exchange campaign operations are undergoing a profound transformation. From early simple airdrops to today's complex points systems, social virality, and cross-product integration, exchange campaigns have evolved into a sophisticated user growth engine.

Bybit's launch of "谁在抢CoWoS？" exemplifies this trend. By analyzing this campaign's design logic, we can identify several clear industry directions:

First, campaigns are shifting from "one-time bursts" to "continuous operations." No longer simple one-off events, they now build user lifecycle management systems.

Data-Driven Campaign Design

Modern exchange campaign design increasingly relies on data analysis. According to public information, Bybit analyzes the following data dimensions before designing campaigns:

User Persona Analysis: Understanding the behavioral preferences, trading habits, and incentive responsiveness of different user segments. For example, Asian users are more sensitive to leaderboard competition, while Western users focus more on reward fairness.

Market Cycle Assessment: In bull markets, campaigns focus on volume incentives; in bear markets, they focus on retention and asset lock-up.

Competitor Benchmarking: Real-time monitoring of competitor campaign data to ensure competitiveness.

Cost-Benefit Forecasting: Modeling with historical data to predict ROI at different reward levels.

From Traffic Competition to Ecosystem Building

A significant trend in the 2026 exchange industry is that simply using campaigns to attract traffic is no longer enough—exchanges need to build complete ecosystems to retain users.

Bybit reflects this approach in "谁在抢CoWoS？"—the campaign isn't just about stimulating trading volume, but also guides users to experience other Bybit products (like Earn, NFT, Web3 wallet, etc.).

This "campaign as entry point" strategy means exchange campaigns are evolving from "marketing tools" to "product onboarding" tools. In the future, we may see more cross-product integrated campaign designs.

Real Impact on Users

From the user perspective, the evolution of exchange campaigns has brought several practical impacts:

1. Lower participation barriers—exchanges continuously lower barriers to attract more users 2. More reward channels—expanding from single trading rebates to social tasks, content creation, community contribution, etc. 3. Increased selection difficulty—facing numerous campaigns, users need to learn to filter and prioritize 4. Professionalization—there are now dedicated "airdrop hunters" who systematically participate in campaigns across exchanges

For ordinary users, the key is rational participation—choosing campaigns that match your trading habits rather than blindly chasing all campaigns.

Market Data & Context Analysis

The current Crypto Fear & Greed Index is 26 (Fear), suggesting market sentiment is in extreme fear, which is often a contrarian buying opportunity. Total DeFi TVL stands at $137.64B, with the top chains being Ethereum, Solana, Base. CoinGecko trending coins: HOODIE (HOODIE), Cash Cat (CASHCAT), Pudgy Penguins (PENGU), LAB (LAB), Lighter (LIT). Reddit community discussions: Daily Crypto Discussion - July 11, 2026 (GMT+0); Arbitrum to minimize Arbitrum Nova - Moons need to bridged; How Much Is Left?.

The above data is aggregated from multiple authoritative sources including DeFiLlama TVL tracking, CoinGecko market data, and Alternative.me sentiment index. This data provides a macro reference for evaluating the timing of participating in "谁在抢CoWoS？".

Common Misconceptions Clarified

Several common misconceptions exist about exchange campaigns:

Misconception 1: "Campaign rewards are free." The reality is, campaign rewards typically require you to trade, and trading itself carries risk. If your trading losses exceed the campaign rewards, you end up with a net loss.

Misconception 2: "Large capital always earns more rewards." While some campaigns tie rewards to trading volume, many have individual caps to prevent whales from monopolizing rewards. Small participants also have opportunities for meaningful returns.

Misconception 3: "All campaigns are worth participating in." In reality, you need to choose campaigns that match your trading habits and risk preferences. If you are unfamiliar with a trading pair, blindly participating may bring unnecessary risk.

Misconception 4: "You can forget about it after the campaign ends." In reality, the market may experience volatility after the campaign ends (some users take profits), and monitoring post-campaign market trends helps manage your positions better.

Key Takeaways

Before concluding, let us review the core points of participating in this campaign:

First, timing is crucial. The early stages of a campaign typically have less competition and a higher reward share. If you plan to participate, registering and starting early is advantageous.

Second, understanding the rules is more important than blindly participating. Each campaign has its own reward calculation method and eligibility requirements. Reading the terms carefully can prevent later disappointment.

Third, risk management always comes first. Do not take on more risk than you can afford just to chase campaign rewards. Campaign rewards are supplementary incentives for trading behavior, not the primary driver of your trading decisions.

Fourth, leverage the platform ecosystem. Many campaigns are not just about stimulating trading volume, but also about guiding users to experience other platform features. Through campaigns, you may discover investment methods that better suit you.

Industry Expert Perspectives

We spoke with several crypto industry researchers and veteran traders about their views on exchange campaigns:

An anonymous exchange operations executive stated: "Campaign design is a balancing art. Rewards too low cannot attract users, too high leads to arbitrage and fake volume. Each campaign needs dynamic adjustment based on market conditions."

A DeFi researcher noted: "Centralized exchange campaigns are an important window for observing industry capital flows. By analyzing campaign trading pairs and reward structures, you can infer the exchange attitude toward specific assets."

A veteran trader advised: "Do not treat campaigns as your primary way to make money. Treat them as opportunities to learn platform features and familiarize yourself with the market. This mindset is healthier and leads to more stable long-term returns."

If you don't have an Bybit account yet, registering now gives you access to exclusive new-user benefits.

What Are Exchange Campaigns?

If you're new to the crypto world, the concept of "exchange campaigns" might be unfamiliar. Simply put, exchange campaigns are reward programs set up by platforms to incentivize users to trade, register, or complete specific tasks.

These campaigns typically include several types: trading competitions (ranked by volume with prizes), Launchpool (hold platform tokens like BNB to receive new token airdrops), CandyBomb (complete social tasks for token rewards), and more.

Bybit's "谁在抢CoWoS？" falls under the comprehensive campaign category, meaning you need to complete specific trading tasks to earn rewards.

Step 1: Register an Account

The first step to participating in any exchange campaign is registering an account. Here's the registration process for Bybit:

1. Visit the official Bybit website (make sure it's through official channels to avoid phishing sites) 2. Click "Register" and sign up with email or phone number 3. Set a strong password (recommend uppercase + lowercase + numbers + special characters) 4. Complete email or phone verification 5. Enable Two-Factor Authentication (2FA)—this is the most important step for account security

The entire process usually completes within 5 minutes. After registration, you'll also need to complete KYC (identity verification), which typically requires uploading ID documents and a selfie.

Step 2: Deposit Funds

After completing registration and KYC, the next step is depositing funds—putting money into your trading account. Bybit supports multiple deposit methods:

Crypto Deposit: If you already have crypto on another exchange or wallet, you can transfer it directly. This is the fastest method, usually arriving within 10-30 minutes, and is free of charge.

Fiat Purchase: Bybit supports purchasing crypto directly with bank cards, credit cards, or third-party payments. This is convenient but charges 1-3% in fees.

P2P Trading: Through Bybit's P2P platform, you can trade directly with other users. This has the lowest fees but requires choosing reputable counterparties.

For first-time campaign participants, we recommend depositing 50-100 USDT as a starting point.

Step 3: Join the Campaign

With funds in your account, you're ready to join "谁在抢CoWoS？." Here are the specific steps:

1. Go to the Bybit campaign page 2. Carefully read the campaign rules and terms 3. Click "Participate" or "Register" to join 4. Complete the required tasks based on campaign requirements (e.g., trade designated pairs, reach certain volume) 5. Monitor your progress and ranking throughout the campaign

💡 Tip: Many campaigns have "daily check-ins" or "daily tasks"—don't forget to complete them each day. These small tasks can accumulate into significant rewards.

Of course, any trading activity carries risk. Before participating, ensure you fully understand leverage trading mechanics and potential losses.