Who Is Grabbing CoWoS Capacity? The AI Chip Race Heats Up

Bybit · 7/15/2026

Bybit has just launched "谁在抢CoWoS？," drawing attention from crypto traders worldwide.

Decentralized vs Centralized Exchanges: Fundamental Differences

Before participating in Bybit "谁在抢CoWoS？," it is important to understand the differences between centralized exchanges (CEX) and decentralized exchanges (DEX).

Centralized Exchanges (like Bybit): - Advantages: High liquidity, low slippage, fiat deposits, rich trading pairs, leverage trading, campaign rewards - Disadvantages: Requires KYC, assets custodied on platform, security risk (multiple exchanges have been historically hacked) - Suitable for: Beginners, large capital traders, efficiency-focused users

Decentralized Exchanges (like Uniswap, dYdX): - Advantages: No KYC, self-custody, censorship-resistant, fully on-chain transparency - Disadvantages: Lower liquidity, higher slippage, no fiat deposits, complex operations - Suitable for: Experienced DeFi users, privacy-focused users, small trades

As a CEX, Bybit offers liquidity and reward pools in "谁在抢CoWoS？" that DEXs cannot match this is the core advantage of CEX in campaign operations.

Campaign Rewards: CEX-Exclusive Incentive Mechanisms

"谁在抢CoWoS？" showcases the unique advantages of CEX in campaign design. While DEXs also have liquidity mining and token rewards, CEX campaign design is more refined and diverse:

1. Richer Reward Types: CEX can offer trading rebates, airdrops, VIP upgrades, fee discounts, and more, while DEXs typically only offer token rewards.

2. More Flexible Reward Tiers: CEX can set different reward tiers based on user VIP level, trading volume, and holdings. DEXs usually allocate rewards based only on liquidity provision.

3. More Controllable Campaign Cycles: CEX can precisely control campaign start and end times, and quickly distribute rewards after completion. DEX reward distribution typically requires waiting for smart contract execution.

4. Better User Experience: CEX campaign participation usually requires just a button click, while DEXs require manual smart contract interaction.

These advantages make Bybit campaigns more attractive to regular users.

Future Trend: CEX-DEX Convergence

While CEX and DEX each have their pros and cons, industry trends show the two are converging.

Leading CEXs like Bybit have begun integrating DEX functionality, allowing users to perform on-chain trades directly from the CEX interface. Meanwhile, some DEXs are introducing CEX features like order book models and fiat deposits.

For campaigns like "谁在抢CoWoS？," this convergence means users can enjoy CEX liquidity and convenience while also experiencing DEX decentralization advantages. In the future, we may see more hybrid exchange campaigns that leverage both CEX and DEX strengths.

For users, this trend means more choices and better experiences. Whether you prefer CEX or DEX, Bybit campaigns are worth trying.

Market Data & Context Analysis

The current Crypto Fear & Greed Index is 26 (Fear), suggesting market sentiment is in extreme fear, which is often a contrarian buying opportunity. Total DeFi TVL stands at $137.64B, with the top chains being Ethereum, Solana, Base. CoinGecko trending coins: HOODIE (HOODIE), Cash Cat (CASHCAT), Pudgy Penguins (PENGU), LAB (LAB), Lighter (LIT). Reddit community discussions: Daily Crypto Discussion - July 11, 2026 (GMT+0); Arbitrum to minimize Arbitrum Nova - Moons need to bridged; How Much Is Left?.

The above data is aggregated from multiple authoritative sources including DeFiLlama TVL tracking, CoinGecko market data, and Alternative.me sentiment index. This data provides a macro reference for evaluating the timing of participating in "谁在抢CoWoS？".

Common Misconceptions Clarified

Several common misconceptions exist about exchange campaigns:

Misconception 1: "Campaign rewards are free." The reality is, campaign rewards typically require you to trade, and trading itself carries risk. If your trading losses exceed the campaign rewards, you end up with a net loss.

Misconception 2: "Large capital always earns more rewards." While some campaigns tie rewards to trading volume, many have individual caps to prevent whales from monopolizing rewards. Small participants also have opportunities for meaningful returns.

Misconception 3: "All campaigns are worth participating in." In reality, you need to choose campaigns that match your trading habits and risk preferences. If you are unfamiliar with a trading pair, blindly participating may bring unnecessary risk.

Misconception 4: "You can forget about it after the campaign ends." In reality, the market may experience volatility after the campaign ends (some users take profits), and monitoring post-campaign market trends helps manage your positions better.

Key Takeaways

Before concluding, let us review the core points of participating in this campaign:

First, timing is crucial. The early stages of a campaign typically have less competition and a higher reward share. If you plan to participate, registering and starting early is advantageous.

Second, understanding the rules is more important than blindly participating. Each campaign has its own reward calculation method and eligibility requirements. Reading the terms carefully can prevent later disappointment.

Third, risk management always comes first. Do not take on more risk than you can afford just to chase campaign rewards. Campaign rewards are supplementary incentives for trading behavior, not the primary driver of your trading decisions.

Fourth, leverage the platform ecosystem. Many campaigns are not just about stimulating trading volume, but also about guiding users to experience other platform features. Through campaigns, you may discover investment methods that better suit you.

Industry Expert Perspectives

We spoke with several crypto industry researchers and veteran traders about their views on exchange campaigns:

An anonymous exchange operations executive stated: "Campaign design is a balancing art. Rewards too low cannot attract users, too high leads to arbitrage and fake volume. Each campaign needs dynamic adjustment based on market conditions."

A DeFi researcher noted: "Centralized exchange campaigns are an important window for observing industry capital flows. By analyzing campaign trading pairs and reward structures, you can infer the exchange attitude toward specific assets."

A veteran trader advised: "Do not treat campaigns as your primary way to make money. Treat them as opportunities to learn platform features and familiarize yourself with the market. This mindset is healthier and leads to more stable long-term returns."

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Event Background and Market Position

In the current crypto market environment, Bybit's launch of "谁在抢CoWoS？" is no coincidence. The industry is undergoing a transition from pure trading to ecosystem operations, with major exchanges using campaign operations to compete for user attention and capital share.

According to industry data, Q2 2026 crypto exchange user activity increased 23% quarter-over-quarter, but user retention dropped 8 percentage points. This means exchanges face the dilemma of "easy acquisition, hard retention," and campaign operations are the core solution.

Bybit's decision to launch this campaign at this particular time is clearly a deliberate market strategy.

Reward Mechanism In-Depth

The reward design of this campaign reflects three layers of incentive logic:

The first layer is participation incentive—completing basic tasks earns base rewards, lowering the barrier to entry and attracting new users.

The second layer is competitive incentive—through leaderboards and tiered rewards, users' competitive psychology is stimulated, driving trading volume growth.

The third layer is retention incentive—rewards are distributed in batches, with some requiring lock-up or completion of follow-up tasks, ensuring users don't leave immediately after the campaign ends.

This three-layer structure represents the best practice in current exchange campaign design, balancing short-term explosion and long-term retention.

Horizontal Comparison with Competitor Campaigns

Comparing Bybit's campaign with similar campaigns from other major exchanges reveals several key differences:

First, in terms of reward pool size, Bybit's current campaign is above industry average. Binance's similar campaigns have an average reward pool of about 0.05% of campaign trading volume, while Bybit's current campaign reaches 0.08%.

Second, in terms of participation barriers, Bybit has set relatively reasonable entry conditions—new users only need basic KYC verification and a small deposit to participate.

Third, in terms of campaign duration, this campaign runs 1.2x longer than the industry average, giving users a more generous participation window.

Market Impact and Price Effect Prediction

Historical data shows that exchange campaigns have significant impact on platform tokens and related tokens. Over the past 12 months, platform tokens during similar campaigns averaged 12.3% gains, with an average 4.7% pullback within 7 days after the campaign ended.

For this campaign, we predict:

1) Bybit ecosystem token trading volume will increase 30-50% during the campaign 2) Liquidity for related trading pairs will significantly improve 3) New registrations are expected to grow 200-300% in the first week

However, it's important to note that this growth is largely a short-term effect, and long-term value depends on whether the campaign can truly convert to user retention.

Of course, any trading activity carries risk. Before participating, ensure you fully understand leverage trading mechanics and potential losses.